We call it Hamptons of the South, not because it’s just like the Hamptons, but because we’ve built something uniquely our own — a destination, a lifestyle, a brand. Our area has grown, our community has thrived, and we’ve branded it in a way that makes people want to be part of it.

Inspired by the relaxed luxury of 30A and the effortless charm of waterfront living, we created a brand that reflects what we love most — laid-back style with a touch of sophistication. Our products aren’t just clothing; they’re a way to represent this place we’re proud to call home.

So whether you’re toes in the sand, sipping something cold on the porch, or cruising down scenic highways with the windows down, we’re here to make sure you do it in style.

Welcome to Hamptons of the South — where the vibe is unmistakable.